The campaign playbook,
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Everything we know about campaign websites, branding, fundraising pages, and staying compliant. No paywall, no email gate.

Websites

The Complete Campaign Website Checklist (2026)

Every page, feature, and legal requirement a political campaign website needs before launch, in one checklist.

Websites

How Much Does a Campaign Website Cost in 2026?

Real price ranges for political campaign websites: agencies, freelancers, DIY builders, and AI platforms compared.

Research

We Studied Every Sitting Senator's Campaign Site. Here's What Wins.

Original research: the patterns shared by U.S. Senate campaign websites, from hero signup forms to donation anchors.

Compliance

The "Paid for by" Disclaimer: Rules Every Campaign Must Follow

What political disclaimer law requires on campaign websites, ads, and materials, and the mistakes that draw complaints.

Security

Why Campaign Websites Get Hacked (and How to Make Yours Boring to Attack)

The real attack surface of political campaign websites and the architecture choices that eliminate most of it.

Branding

Campaign Logo Design: How to Get a Mark Voters Remember

What separates memorable political logos from template lookalikes, with a practical process for candidates.

Branding

Color Psychology for Campaigns: What Your Palette Tells Voters

How color choices affect trust, urgency, and conversion on campaign websites and materials.

Fundraising

Donation Page Best Practices: The Anatomy of a Page That Converts

Preset amounts, mobile design, fine print, and the small decisions that decide whether supporters actually give.

Strategy

The Campaign Launch Timeline: When the Website, Filing, and Announcement Should Land

A practical sequencing guide for candidate announcements: what goes live when, and the mistakes that waste launch-day attention.

Strategy

Run a Newsroom, Not a Blog: Press Releases for Local Campaigns

How a campaign newsroom earns press coverage and AI-search visibility, and a release format reporters actually use.

Compliance

Signup Forms That Are Compliant and Convert: FEC and TCPA Fine Print Explained

The consent language campaign email and text signup forms need, and how to add it without killing conversions.

Websites

Domains and Email for Campaigns: Claim the Ground Before You Announce

Choosing a campaign domain, setting up professional email, and avoiding the squatters and spam folders that plague launches.

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