One Campaign, Every Platform: Social Branding That Matches Your Site

Voters meet a local campaign in fragments: a yard sign, a shared post, a search result, a t-shirt. Recognition compounds only when the fragments match. That is the entire strategy; here is the execution.

The matching set

• Handle: the same name everywhere, claimed early, ideally matching the domain: VasquezForCommissioner across the board.
• Avatar: one image, every platform. Logo mark or portrait, never alternating.
• Banner: the campaign wordmark on the brand background with the disclaimer where required. Export once, upload everywhere.
• Link: every bio points at the website, because the website is where attention becomes a list.

Templates beat talent

The campaigns that look organized on social are not the ones with a designer; they are the ones with templates. Three cover most needs: the endorsement quote card, the event announcement, and the donation ask. Built once in campaign colors and type, they let a volunteer produce professional graphics in five minutes. This is exactly what the Canva pack in every Ballot Page brand kit contains.

The rhythm that sustains it

Social should draw from the website, not compete with it: every newsroom post becomes a graphic and a link back, every endorsement becomes a card, every event becomes an announcement. One source of truth, many matching surfaces. When the race ends, the website archives cleanly; the social accounts simply stop, and the brand retired in matching uniform.